Copywriting For Hotels

Kick back your feet and enjoy some good content

Hotels are the titans of the hospitality industry. With fierce competition and alternative options, you need specialist copywriting to keep ahead.

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Data and Copywriting – Partnered

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Copywriting is part skill, part magic and combined with data it’s also targeted. With our range of proprietary and industry data sources we analyse what your audience loves most and aim your content right at them.

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2024 Hotel Copywriting Insights Whitepaper

Industry Whitepaper

To see how copywriting has become more important for hotels and why good content is key to a successful business, order a copy of our latest whitepaper.
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Introduction To Copywriting For Hotels
Hotels are the titans of the hospitality industry. With fierce competition and alternative options, you need specialist copywriting to keep ahead.
Data and Copywriting – Partnered
Copywriting is part skill, part magic and combined with data it’s also targeted.
2022 Hotel Copywriting Insights Whitepaper
To see how copywriting has become more important for hotels and why good content is key to a successful business, order a copy of our latest whitepaper.

Why Hotels Need Effective Copywriting

And who to efficiently target the content towards

Everyone knows what a hotel is. Most have spent time in one, and most also know that there are many choices available in tourist traps and most major cities. The good news is that hotels are a safe business. The troubling news is that you’re competing with up to a dozen other hotels at any given time.

With the rise of digital platforms, it has become paramount that hotels possess a clear and informative web presence. Your website and the content surrounding your brand will tell guests why you are the perfect choice. This isn’t easy, and you need professionals who know how to meet that standard.

That’s where we come in. is uniquely positioned to tell your story and convince others of the truth: you’re the hotel to go to.


Guests will look online to learn more about room composition, on-site amenities, and local deals tied to your hotel.

The Public

Hotels face fierce competition. The public needs to know why your hotel is the best choice for their travelling needs.


Stakeholders will need to know how things are going, especially when there are new developments in the business.

Service Employees

Hotel staff will use your web content to inform guests. Ensure that they are provided information that is precisely what they need in their day-to-day work.

Services Offered

For the needs of a hotel understands the intricacies of the hotel industry. Not only do we know the difference between hotels and motels, we know all about the different services hotels offer today to their clientele. We are uniquely talented and capable of writing simple blog posts to drive SEO traffic to the material employees and guests will see on-site.

All orders come with complementary proofreading to guarantee spick and span presentation.

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Hotel Website Copywriting

Guests will always look to your website first in order to answer their questions. We will stock your cupboards with the right information that is both accurate and up to date.

Stakeholder Communications Writing

Content that can be used to keep stakeholders informed and comfortable with your business’ direction is important. We can help with that.

Marketing Asset Copywriting

We can help your company craft marketing material to drive increased traffic and ensure your beds are booked year-round.

Proofreading knows that good content is clean content. All orders go through an in-depth proofreading process before going live.

Simple Process

How Does it Work?

After you’ve sent us an enquiry, we go onto work out the best way to produce the highest quality content for your airline company.

Step 1:

You schedule a consultation

You’ll talk through your needs with your account manager so that we know what you want. We need to know who your audience is, the probable volume and frequency of your orders and any special considerations you might have due to the location of your airline company.

Step 2:

We create a plan of action proposal

We’ll then work out how to achieve your aims and which writer we should bring on board to produce the content for you. This is very important because having a writer with the right background and experience makes for a smoother experience for everyone.

Step 3:

Our team gets to work

This is when the magic happens. It’s well-managed magic, though, as each piece of content is proofread and reviewed three times before you receive it.

Step 4:

Copywriting is delivered, to brief and schedule

You’ll receive your content and you have several days to review it. If you want to make any changes to it then you can ask for up to two free edits per article. We aim to carry out edits within 72 hours of your request.

Step 5:

You approve the work and pay us

Once you’ve approved the content then it’s yours forever. Then it’s time to place your next order with us!

Hotels ask us

Frequent Questions

Here we cover most of the basic questions regarding copywriting for hotels, but feel free to get in touch if you want to know more.

Why is ideal for hotel copywriting?

Our business is in providing expert-crafted content to customers without any fuss. We ensure that our writers are educated and understand the context of your industry before assigning any projects to them. You are guaranteed in-depth knowledge.

How long does copywriting take?

In most cases, our turnaround times for smaller orders are three days and up to seven days for larger ones.

What, and how much, client input is required?

This can vary according to the subject matter but you’ll need to give us a detailed, comprehensive brief to start with and then review the content once you have it. We may ask you for further input if the content needs to be edited or rewritten so that our writers learn more about you and your needs.

What happens if I don’t like the content?

If you’re not happy with the content then we offer up to two free re-writes to get it right for you. Alternatively, we offer a 100% money-back guarantee on your orders.

Who owns the content produced?

As soon as we receive confirmation of receipt and acceptance for the final version of your content, you own it outright.

How much does copywriting cost?

Our basic rate is 7p (GBP) per word, but price schedules will vary with the size and frequency of your orders, so do call and talk to us about your content needs.

What are your SLAs?

Quite simply, our SLAs involve delivering the content to you on time, up to standard and without any plagiarism involved.

Is proofreading included?

All content is proofread and peer-reviewed three times before we deliver it to you. You can still ask for your free edits after delivery, if necessary.

How do you deal with plagiarism?

Very harshly indeed. We have industry-leading proprietary software that detects plagiarised content and we’ll no longer use any writers who have submitted it.

Is your service confidential?

Absolutely. We can also ask our writers and proofreaders to sign non-disclosure agreements if you need more reassurance.

Talk to one of our team

2024 Hotel Copywriting Insights

Copywriting allows potential customers and interested individuals to find all the necessary information regarding your hotel and what makes your business special.

The Success Delivery Team

About Our Global Team

There are hotel brands today that span entire continents. We understand that this is an international business and our team is structured accordingly.

Whether you have only one hotel in Canada or several across Europe, is prepared to work with you in any time zone of your choosing. We will always have someone available on your schedule.

Want to learn more? Give us a ring. We’re just one phone call away.

Schedule your appointment today!

Our customer service team is always ready to help you so if you want to talk to us, call us on +44 1242 323325 or email us at [email protected] to schedule your appointment.