Copywriting for Airports

Making content take off

Airports need a special kind of copywriting that covers a broad range of topics and targets a broad range of audiences. Don’t leave your content to chance.

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Data and Copywriting – Partnered

Free Consultation

Copywriting is part skill, part magic and combined with data it’s also targeted. With our range of proprietary and industry data sources we analyse what your audience loves most and aim your content right at them.

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2018 Airport Copywriting Insights Whitepaper

Industry Whitepaper

To find out how airport copywriting has changed in recent years and what you need to do to keep up, order a copy of our latest whitepaper.

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Introduction to Copywriting for Airports
Airports need a special kind of copywriting that covers a broad range of topics and targets a broad range of audiences.
Data and Copywriting – Partnered
Copywriting is part skill, part magic and combined with data it’s also targeted.
2018 Airport Copywriting Insights Whitepaper
To find out how airport copywriting has changed in recent years.

Why airports need effective copywriting

And who they need to target content towards

When once an airport was simply the hangar-like building travellers went to in order to catch their planes, it’s now part of the whole flying experience.

Travellers can customise almost every aspect of their journey, from cheap or luxury airline, the number of stop-overs and the airport they prefer to fly from. Airports are no longer equal and many people will drive half an hour more to fly from their preferred option. This means that airports have to compete with others to become that preferred option.

Very few people scout out airports in person to find out which one they like most – they read reviews, blog posts and the airport’s own content to get a feel for the place. High-quality copywriting is essential here if travellers are to want to set off from a particular airport.

Travellers

They need to know about restaurants, departure lounges, ground transportation, disabled access and children’s facilities.

Shoppers

Shoppers need to know what’s in the duty-free area, what prices are like, which local goods are on sale and what the customs allowances are.

External stakeholders

External shareholders need to be kept abreast of developments at the airport like new buildings, new franchises, improvements in ground facilities like disabled access and anything else that affects the popularity and profitability of the airport.

Airport employees

Employees will feel more empowered and proud of their jobs at the airport if the website is slick, modern and informative. They can also stay up-to-date with planned developments which may affect the way they work.

Services Offered

Bespoke to the needs of modern airports

We can help with all aspects of airport copywriting, from news, blogposts, product descriptions for the duty-free areas and advice for travellers.

Our service includes proofreading and we also have an upload team to make sure content goes public on time.

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Airport Website Copywriting

Airport website copywriting is different from other sectors because it combines many different factors and takes specialist experience to do properly.

Stakeholder Communications Copywriting

We can devise effective communications strategies and campaigns that deliver your message straight to your stakeholders, keeping them engaged and informed.

Marketing Asset Copywriting

It’s not all about the website and Articles.co.uk can produce informative and engaging content for flyers, posters, leaflets and other promotional media.

Proofreading

As the public face of your airport, your website needs flawless copy that is both informative, engaging and inspires confidence.

Simple Process

How Does it Work?

Once you’ve come to us with your needs, we work out the best way forward for you so your airport content is top-notch.

Step 1:

You schedule a consultation

You’ll talk through your needs with your account manager so that we know what you want. We need to know who your audience is, the probable volume and frequency of your orders and any special considerations you might have due to the location of the airport.

Step 2:

We create a plan of action proposal

We’ll then work out how to achieve your aims and which writer we should bring on board to produce the content for you. This is very important because having a writer with the right background and experience makes for a smoother experience for everyone.

Step 3:

Our team gets to work

This is when the magic happens. It’s well-managed magic, though, as each piece of content is proofread and reviewed three times before you receive it.

Step 4:

Copywriting is delivered, to brief and schedule

You’ll receive your content and you have several days to review it. If you want to make any changes to it then you can ask for up to two free edits per article. We aim to carry out edits within 72 hours of your request.

Step 5:

You approve the work and pay us

Once you’ve approved the content then it’s yours forever. Then it’s time to place your next order with us!

Airport marketing departments frequently ask us

Frequent Questions

You’ll find most of the answers you need about airport copywriting here but if you still want to know more, get in touch with us.

Why is Articles.co.uk ideal for airport writing?

We have industry experts in the fields of airport operations, aviation, transportation and hospitality, as well as food, drink, tourism, retail and medical advice. With this sort of expertise, we can help cover everything from the tastiest pre-flight cocktails to the best travel insurance policies.

How long does copywriting take?

In most cases, our turnaround times for smaller orders are three days and up to seven days for larger ones.

What, and how much, client input is required?

This can vary according to the subject matter but you’ll need to give us a detailed, comprehensive brief to start with and then review the content once you have it. We may ask you for further input if the content needs to be edited or rewritten so that our writers learn more about you and your needs.

What happens if I don’t like the content?

If you’re not happy with the content then we offer up to two free re-writes to get it right for you. Alternatively, we offer a 100% money-back guarantee on your orders.

Who owns the content produced?

As soon as we receive confirmation of receipt and acceptance for the final version of your content, you own it outright.

How much does copywriting cost?

Our basic rate is 5p (GBP) per word, but price schedules will vary with the size and frequency of your orders, so do call and talk to us about your content needs.

What are your SLAs?

Quite simply, our SLAs involve delivering the content to you on time, up to standard and without any plagiarism involved.

Is proofreading included?

All content is proofread and peer-reviewed three times before we deliver it to you. You can still ask for your free edits after delivery, if necessary.

How do you deal with plagiarism?

Very harshly indeed. We have industry-leading proprietary software that detects plagiarised content and we’ll no longer use any writers who have submitted it.

Is your service confidential?

Absolutely. We can also ask our writers and proofreaders to sign non-disclosure agreements if you need more reassurance.

Talk to one of our team

Whitepaper
2018 Airport Copywriting Insights

Big data is changing airport copywriting because it lets airports and airlines find out what travellers want to know about their journeys.

The Articles.co.uk Success Delivery Team

About Our Global Team

Aviation is a global business and we’ve got a global team to keep up with your needs.

Whichever continent your airport is on, we’ll have some of our people in (or near) your time zone so that your content needs are catered for 24 hours a day.

We’re here to not only make airports gateways, but destinations to the modern traveller.

Whether you need to talk to our great customer service team or you need one of our hard-working writers to produce a rapid-turnaround order, we’ll have someone on the ground who’s ready and waiting to go.

Schedule your appointment today!

Our customer service team is always ready to help you so if you want to talk to us, call us on +44 0330 80808 01 or email us at hello@articles.co.uk to schedule your appointment.