Copywriting For Passenger Train Services

Making content speed along the tracks

Train services require specialist copywriting, especially when you’re catering to passengers who may not know the full range of services your company offers.

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Data and Copywriting – Partnered

Free Consultation

Copywriting is part skill, part magic and combined with data it’s also targeted. With our range of proprietary and industry data sources we analyse what your audience loves most and aim your content right at them.

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2024 Passenger Train Service Copywriting Insights Whitepaper

Industry Whitepaper

To see how copywriting has become more important for passenger train services and why good content is key to a successful business, order a copy of our latest whitepaper.

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Introduction To Copywriting For Passenger Train Services
Train services require specialist copywriting, especially when you're catering to passengers who may not know the full range of services your company offers.
Data and Copywriting – Partnered
Copywriting is part skill, part magic and combined with data it’s also targeted.
2022 Passenger Train Service Copywriting Insights Whitepaper
To see how copywriting has become more important for passenger train services and why good content is key to a successful business, order a copy of our latest whitepaper.

Why Passenger Train Services Need Effective Copywriting

And who to efficiently target the content towards

Passenger trains are used today by millions of people in all industrialised nations.

By embarking on a journey with one of your trains, individuals are putting their trust in you to get them where they need to go – quickly, safely and without complication. Trains compete with several other methods of transportation, making it paramount that customers know why your passenger trains are the right choice for them.

Marketing is king. Current customers and potential passengers alike use the internet today to read reviews and to learn more about your services. Professional copywriting is vital in telling these individuals that you know exactly what they need.


Passengers need easy access to all the need-to-know information about your schedules, routes and offers.

The Public

Those who are seeking alternative methods of transportation need a place to find out about your trains – why not your website?

External Stakeholders

Keep those invested in your business comfortable with regular updates that demonstrate your company’s vision and any developments spotted on the horizon, such as a new track being opened or a major schedule change to a busy line.

Service Employees

Your employees, especially those who are public-facing, benefit greatly from your company having a website with expertly crafted, relevant content.

Services Offered

For the needs of a passenger train service can provide all aspects of passenger train service copywriting – including blog posts about line schedule changes, special deals and announcements, and public outreach.

Professional proofreading is included in the cost, guaranteeing that your expert-crafted content is polished and professional before going live.

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Train Service Website Copywriting

You need to tell your customers exactly which train services you offer and where you offer them, all the while demonstrating that you’re trustworthy and experienced.

Stakeholder Communications Writing

It’s important to keep your stakeholders informed. We can provide efficient copywriting strategies that will keep everyone notified of all efforts to maximise your potential.

Marketing Asset Copywriting

Get the word out to the public. can produce content for flyers and other promotional papers that will increase ridership and participation.


Your train service website needs to inspire confidence in your potential passengers. Proofreading will ensure your presentation is spick and span.

Simple Process

How Does it Work?

After you’ve sent us an enquiry, we go onto work out the best way to produce the highest quality content for your passenger train service company.

Step 1:

You schedule a consultation

You’ll talk through your needs with your account manager so that we know what you want. We need to know who your audience is, the probable volume and frequency of your orders and any special considerations you might have due to the routes and stations that your passenger rail service covers.

Step 2:

We create a plan of action proposal

We’ll then work out how to achieve your aims and which writer we should bring on board to produce the content for you. This is very important because having a writer with the right background and experience makes for a smoother experience for everyone.

Step 3:

Our team gets to work

This is when the magic happens. It’s well-managed magic, though, as each piece of content is proofread and reviewed three times before you receive it.

Step 4:

Copywriting is delivered, to brief and schedule

You’ll receive your content and you have several days to review it. If you want to make any changes to it then you can ask for up to two free edits per article. We aim to carry out edits within 72 hours of your request.

Step 5:

You approve the work and pay us

Once you’ve approved the content then it’s yours forever. Then it’s time to place your next order with us!

Passenger train services ask us

Frequent Questions

Here we cover most of the basic questions regarding copywriting for passenger train services, but feel free to get in touch if you want to know more.

Why is ideal for train service copywriting?

Our writers know how to create targeted content that will promote the success of your passenger train service. With a range of expertise regarding efficient travel and an understanding of how to appeal to the public, we’ll help you provide your customers with all the information they need.

How long does copywriting take?

In most cases, our turnaround times for smaller orders are three days and up to seven days for larger ones.

What, and how much, client input is required?

This can vary according to the subject matter but you’ll need to give us a detailed, comprehensive brief to start with and then review the content once you have it. We may ask you for further input if the content needs to be edited or rewritten so that our writers learn more about you and your needs.

What happens if I don’t like the content?

If you’re not happy with the content then we offer up to two free re-writes to get it right for you. Alternatively, we offer a 100% money-back guarantee on your orders.

Who owns the content produced?

As soon as we receive confirmation of receipt and acceptance for the final version of your content, you own it outright.

How much does copywriting cost?

Our basic rate is 7p (GBP) per word, but price schedules will vary with the size and frequency of your orders, so do call and talk to us about your content needs.

What are your SLAs?

Quite simply, our SLAs involve delivering the content to you on time, up to standard and without any plagiarism involved.

Is proofreading included?

All content is proofread and peer-reviewed three times before we deliver it to you. You can still ask for your free edits after delivery, if necessary.

How do you deal with plagiarism?

Very harshly indeed. We have industry-leading proprietary software that detects plagiarised content and we’ll no longer use any writers who have submitted it.

Is your service confidential?

Absolutely. We can also ask our writers and proofreaders to sign non-disclosure agreements if you need more reassurance.

Talk to one of our team

2024 Passenger Train Service Copywriting Insights

Copywriting allows potential customers and interested individuals to find all the necessary information regarding the train services you have to offer and what makes your company special.

The Success Delivery Team

About Our Global Team

Regions all across the world have passenger trains. To accommodate this, we have an international team ready to work with you every step of the way.

No matter where your trains are based, there will always be a team member in or near the time zone you need service in.

If you’re looking for more information or you’re looking for a professional team to get started on producing content for your train service, we’re just a phone call away and always prepared to help.

Schedule your appointment today!

Our customer service team is always ready to help you so if you want to talk to us, call us on +44 1242 323325 or email us at [email protected] to schedule your appointment.